My love of chillies...
My name is Salvatore Genovese and my family have been farming for generations in Blunham, Bedfordshire. With my Italian heritage I’m passionate about sharing my love of chillies with you.
After graduation from agricultural college, I dreamed of being the first person to commercially grow chillies in the UK. By turning the family farm's greenhouses over to chillies, my dream became a reality, and soon everyone wanted our chillies. We harvest millions upon millions a year making Blunham the chilli growing capital of England!
Take a look around our Chilli Farm, located in bedfordshire...
Gregg Wallace wraps his taste buds around the world's hottest chilli...
sainsburys travelled the world in search of the best chillies...
We’re proud to be environmentally responsible.
Our environmental impact is constantly monitored for ways to improve, and of course, because we're British and local, you save 'food miles' when you buy our chillies. All our chilli varieties are grown by us without artificially intensifying lighting, which means Love My Chillies are only available during the natural growing season between late spring and Christmas.
To guarantee safe chillies, we conduct more audits than any other chilli grower in the world!
Computer controlled irrigation maintains healthy, happy plants.
We control humidity in the glasshouse so the plants do not suffer from diseases.
We've never applied a fungicide to the chilli plants – ever! To maintain natural balance, we have introduced biological control, which means there are good insects keeping the 'bad guy' insects at bay.
We use no fossil fuels to keep our chilli plants warm at night due to our environmentally friendly biomass heating system.
At night the photosynthesis process is continued by thermal screens which are automatically closed to seal the glasshouse and conserve all the daytime heat so my plants stay snug and warm, contributing to dramatic energy savings.
All the water used for irrigation is harvested from the glasshouse roof during the winter and conserved in reservoirs – so no abstraction from unsustainable underground water aquifers.
We have also introduced ducks onto the reservoirs, which children love to see especially when there are ducklings!
We constantly strive for chilli growing perfection entwined with our respect for the environment.
Our Chilli Range
The Cherry Bomb
Cherry Bomb so called because of its round shape and widely used in the Mediterranean.
Serenade is my personal favourite – a gorgeous red colour with a medium heat and fruity warmth.
The padron chilli is quite mild and originates from North West Spain, so great for Tapas.
Just as special as its red coloured sister but in a vibrant and fresh green.
The Naga is famously known as the World's hottest chilli family with a fruity aroma and taste.
A chef's favourite and features in many popular Spanish dishes.
THE HEART'S FRIEND
Contain capsaicin & burn fat
Endorphin rush like exercise
Improve heart health
One of your 5-a-day
High in antioxidants
Source of Vitamin C
YOUR WELL BEING
Hinders prostate cancer
Helps clear congestion
Have a therapeutic effect
Can help thin the blood
Helps control insulin levels
Helps lower cholesterol
A natural wonder
A taste without equal
- HOT HOT HOT HOT
THE CAROLINA REAPER
THE KOMODO DRAGON
THE BIRD'S EYE
THE SANTA FE GRANDE
THE SUPER HOT
THE CAROLINA REAPER – Simply, the HOTTEST chilli in the world.
THE KOMODO DRAGON – Immense flavour, combined with extreme heat.
SCOTCH BONNET – The aptly named chilli is a favourite in West Indian cooking and has a a strong, fruity aroma.
BIRD'S EYE – is mainly used in Asian food for its intense flavour.
SERENADE – is my personal favourite, a gorgeous red colour with a medium heat and fruity warmth.
FLAVIA – A beautiful variety which is a joy to grow.
PURPLE VALENTINA – is a new variety grown by us and named after our daughter whose favourite colour is purple.
FRESNO – a chilli that unusually grows upwards, to face heaven!
CAYENNE – is a chef's favourite and features in many Spanish dishes.
JALAPENO – the best known of all chilli varieties with a mild heat.
SANTA FE GRANDE – is a close relative of the Jalapeño but a gorgeous lime green in colour.